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Situation

Impact Co. is a leading strategy consultancy within the major Health & Community industries in Victoria. This organisation has worked with large clients such as StarHealth, CoHealth, Brotherhood of St Laurence and the Victorian State Government. Recently, Impact Co. has secured rapid growth in terms of clientele and business and are currently formulating strategies to accelerate their digital-lead generation funnels via social media and Electronic Direct Messages.

Complication

As Impact Co. faced rapid growth in their business and clientele , their capacity for allocating resources to digital marketing was constrained considerably, leading to potential risks of inactivity in social media and a decline in content-generation for potential clients.

Solution

Momentium delivered a complete suite of digital marketing solutions comprising of a tailored digital-marketing plan, followed with digital implementation by graphic designs for social media posts, event Banner designs, content generation for Electronic Direct Mails, marketing campaign strategy for The Good Incubator, and social media post scheduling via marketing automation software.

As a result of our digital-marketing implementation, Impact Co’s LinkedIn page achieved a follower growth by 88 new daily followers, 575 new page visits and total page impressions of 14,143. We boosted  mail open-rates to an average of 70% and click-through rates to an average of 18.5% for Electronic Direct Messages via email-automation, all within the short-timeframe of 4 months.

Momentium devised the marketing strategy and implemented the campaign for the unveiling of The Good Incubator, a startup accelerator program supported by LaunchVic, which supports budding social  entrepreneurs looking to accelerate their impact in the Health & Community Industry. This program was successfully organised and delivered as a  collaboration between LUNA & Impact Co, with Momentium leading the main digital marketing efforts.

Momentium devised content and designed posters and digital content for “Impact Co.nnection”, Impact Co.’s monthly newsletter consisting of important updates for subscribers and exciting content for clients and prospects.  The campaign was designed and delivered completely on the Mailchimp API, with 5 email-campaigns being delivered by the end of our engagement.

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