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Situation

Sash Lashes and Brows is a Melbourne based beauty salon that is operating predominantly as a home business. However, unlike most beauty salons, it only specialises in providing high quality and professional lash extensions, whilst accustoming to one’s preference and aesthetic.

Complication

The objective of Sash Lashes and Brows' owner is to expand the lash extension business and increase its customer base. However, Sash Lashes and Brows is currently facing difficulties in meeting its target and is therefore engaged with Momentium for further assistance, particularly through the implementation of social media marketing strategy and web development.

Solution

Momentium worked with Sash Lashes and Brows through developing a market penetration strategy through the implementation of targeted digital content marketing. In parallel, our development team designed and created a website in order to receive bookings and enquiries from new potential customers.

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