Situation
Coco Healthcare offers a wide variety of products in the healthcare industry sectors B2B Market. Currently, Coco Healthcare is looking to expand its products into the B2C market. With a current solid consumer base & strong recurring B2B clients, Coco Healthcare is in the position to expand its client base to obtain more market share. One potential strategy is for the business to create an affiliate program to boost sales and drive customer loyalty.
Complication
Coco Healthcare requires assistance on entering into the B2C market, as well as development of an affiliate marketing program. The requirements are: Market Plan Report into the B2C Market and affiliate Marketing Program launch plan.
